The biggest accounts close because you're in the room. It's a hard pattern to scale. The first move is usually structural, not someone-else-needs-to-be-better-at-selling.
Based in the UK · Working globally
The reason most growth plans fail isn't that the plan was wrong. It's that no one in the room had the experience, or the scars, of executing it before.
I'm the operator in the room, with the scars to prove I've executed it before. Across GTM, hiring, process, investors, advisory. Built from inside a Sunday Times 100 double-award winner.
Evidence of the playbook
Sunday Times 100 · double-award winner
£1m → £45m revenue scaled
20 → 300 team built
The real work
Revenue is the question.
Revenue is the question.
Most answers aren't sales.
When the line stops moving, founders look at the sales team first. The answers are usually upstream. And process gets built alongside delivery, not after it.
You set the number eighteen months ago. The market and the product have moved on. Revenue's leaving on the table that nobody's tracking.
You sound like you did at £1m, well past £10m. The room around the founder shrinks because no one repeats the story back the same way twice.
Scale Diagnostic · two weeks · fixed scope
A two-week read on your business.
Before any longer commitment. I sit with you, your team, your numbers. Map the business: not the org chart, the decision flow, hiring posture, customer concentration, where the next 12 months of growth has to come from.
By the end of it we both know if a longer engagement makes sense.
What you walk away with
- A one-page diagnostic. What's working, what's brittle.
- The next 12 months of growth, where it has to come from.
- Three to five load-bearing moves, in order.
- Hiring and process gaps named, not implied.
- An opinionated next step. Could be a longer engagement. Could be a hire. Could be the work we both agree shouldn't happen yet.
Where I'm useful
Six places.
Six places.
One operator.
All six affect the same number: how fast you grow revenue. Some are revenue work directly. The rest are revenue's preconditions.
The work of growing revenue. Who your next customers are, how you reach them, where pricing needs to move. The decisions that compound over two years.
Who's around the table at each stage. When to reshape it. The conversation about the wrong-fit senior most founders avoid having.
Built in parallel, not bolted on after. What rhythm holds at £5m and breaks at £15m. Where to add structure, where to leave it loose.
When you're ready. Who to talk to. How the conversation should sound. Warm intros only. I don't introduce anyone I wouldn't take the call from.
Who you need on yours. What they're for. How to use them so they're not three names on a slide.
The piece most engagements skip: staying past the strategy phase. Face-to-face when it matters. Weekly sessions, SLT presence, the conversations founders shouldn't have alone.
What I believe
Four things I'll say to your face that most advisors won't.
These are positions, not platitudes. They shape how I work, who I work with, and what I'll push back on.
Revenue stalls in the room. Not the market.
Founder-dependent GTM, stale pricing, undifferentiated messaging. The market hasn't changed. The room has to.
Process is built in parallel. Not bolted on after.
Wait until 'after the next push' and the next push never finishes. The scaling engine needs architecture while it's still moving.
Doubt is information. Act on it.
On the wrong-fit senior hire you've been carrying for months. You already know.
If you can't sharpen what makes you different in one sentence, your team can't either.
Most founders are still describing themselves the way they did at £1m, well past £10m.
Who this is for
Who I work with.
Who I work with.
And who I don't.
If you're on the left, we should talk. If you're on the right, this isn't the engagement, and I'll tell you that on the call.
Right for you if…
- Founder-led, with product-market fit. Something is working.
- Revenue from £0 up to around £15m. Range, not a hard gate.
- Based anywhere. UK and Europe is the natural home, but the right fit is the right fit, wherever you are.
- Seriously ambitious. Building to last, not to flip.
- Want a thinking partner in the room, not another deck.
- Want me face-to-face when it matters. Not just over Zoom.
Not right for you if…
- Still searching for product-market fit.
- Want a deck without execution.
- Looking for a deliverable factory.
- Running an M&A. Not the transaction person.
- Need transactional recruitment. Not a headhunter.
Start here
If this sounds like what your room is missing…
Twenty minutes. No deck, no pitch, no chase. We see if there's something here. If there isn't, you'll leave with an honest read on what you're working on.